Program
Outline
The Master of Arts (MA) program in Broadcast Communication is an advanced and specialized course designed to empower students with the knowledge and skills necessary for leadership roles in the dynamic and ever-evolving field of broadcasting. This program offers a comprehensive exploration of broadcast media, encompassing television, radio, and digital platforms, and is tailored to prepare graduates for the challenges and opportunities of the modern media landscape.
Program
Overview
The MA in Broadcast Communication is structured to provide students with an in-depth understanding of the theories, technologies, and practices that define the field of broadcasting. With a focus on both traditional and emerging media, this program equips students with the expertise required to navigate the complexities of producing, managing, and analyzing broadcast content.
Building on foundational skills, students in this program delve into advanced production techniques for television, radio, and digital broadcasting. This includes hands-on experience with state-of-the-art equipment, editing software, and multimedia production tools.
The curriculum emphasizes the strategic aspects of broadcast communication, teaching students how to manage media organizations, develop programming strategies, and adapt to changing audience preferences. Students explore the business and management aspects of the broadcast industry.
Recognizing the influence of technological advancements on the field, the program incorporates the latest trends in broadcast communication. Students explore emerging technologies such as virtual and augmented reality, streaming platforms, and interactive media, preparing them to stay at the forefront of industry developments.
Students engage in critical analysis of media content and audience behaviour. They learn to conduct research, interpret data, and apply insights to enhance the effectiveness of broadcast communication. This includes understanding audience metrics, market trends, and the impact of content on diverse audiences.
The program typically includes a capstone project or thesis, allowing students to apply their knowledge and skills to a substantial research or production endeavour. This involves creating a News Bulletin, documentary, Multicamera Production, developing a strategic media plan, or conducting an in-depth analysis of a relevant issue in broadcast communication.
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Career
Opportunities
Graduates of the MA in Broadcast Communication program are prepared for leadership roles in various sectors of the media industry, including:
Journalist/Reporter
News Editor
Media Analyst
Advertising Executive
Content Creator
Public Relations Executive
Social Media Manager
Program
Aim
The program is designed to produce forward-thinking professionals who can shape the future of broadcast communication. Graduates emerge with a deep understanding of the technical, managerial, and strategic aspects of the field, ready to contribute to the evolving landscape of broadcasting in a leadership capacity. Whether in traditional broadcasting or the expanding realm of digital media, graduates are poised to make significant contributions to the field of broadcast communication.
MGM's CJMC Mahatma Gandhi Mission
Campus,N-6, CIDCO, Chhatrapati Sambhajinagar 431003
