PG Diploma in Advertising & Public Relations

Program
Outline

Advertising and Public Relations (PR) are the most sought-after field as they develop strategies for nearly all the enterprises that strive to become a 'Brand.'' The program enables the graduates to explore the universe of Advertising and PR that provide unlimited career opportunities.

Program
Overview

The program emphasizes on the strategical aspects of Advertising and PR based on the core foundations of Market Research, Marketing fundamentals, Content Development and Brand Communication. The program also introduces the students to the marketing and branding aspects one of the most important parts of Corporate Communication.

Pursuant of this program carry good prospects to work for corporate houses, media houses, public relations agencies, production houses, and work as freelance entrepreneurs.

Unlock Your Potential in Advertising and Corporate Communication

PG Diploma in Advertising and PR is a one-year program comprising of two semesters with mandatory Internship, projects, and dissertation. The program prepares students for:

Advertising & Market Research

Advertising is the concept of marketing that propagates the idea behind the product/service or idea. This requires thorough research to achieve desired goals. The program inculcates the research aptitude in students to find the exact demand of market and apply appropriate advertising strategy based on targeted audience.

Media Planning

In the clutter of multiple media options and variety of platforms it is difficult to zoom in on the essential and effective medium for advertisement and brand positioning. The program enables the students to identify the suitable advertising platform for maximum reach and increased output.

Branding

Creating a brand image requires diverse perspective and updated market research so that in an era cut throat competition the product/service or idea can be positioned for a prolonged benefit. Use of various digital platforms to create a brand image and maximize the market reach is also included in the program.

Corporate Communication

The image of brand needs to be established through effective PR practices and the holistic approach to this forms the corporate communication. Crisis management, image makeover, changing market strategies and venturing into new areas all is dealt in Corporate Communication.

Key
Features

Elevate Your Career with Cutting-Edge Knowledge and Industry Expertise

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Our program features experienced faculty who are leaders in their fields, bringing a wealth of professional expertise and academic knowledge to the classroom, ensuring students receive a high-quality education rooted in real-world applications.

Dive into the dynamic world of digital media and marketing. Learn the latest trends, tools, and strategies essential for thriving in today's digital landscape, preparing you for roles that demand cutting-edge skills and innovative thinking.

Participate in interactive workshops conducted by renowned industry professionals from both national and international spheres. These sessions offer practical insights and networking opportunities, enhancing your learning experience and career prospects.

Engage with a curriculum designed in collaboration with industry experts to reflect current standards and practices. This ensures that the content is always up-to-date and relevant, equipping you with the knowledge and skills that employers are looking for in the rapidly evolving field of advertising and public relations.

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Career
Opportunities

Graduates of the PG Diploma in Advertising & Public Relations program are prepared for leadership roles in various sectors of the media industry, including:

Journalist/Reporter

News Editor

Media Analyst

Advertising Executive

Content Creator

Public Relations Executive

Social Media Manager